The margin-first ecommerce agency

Your margin is leaking.
We fix the leak.

In your buying, in ads that don't earn and in a funnel that leaves conversion on the table. From sourcing to sale, for B2B and B2C.

Book your free scan (30 min)
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Client cases

Our work, live.

How it runs today, live with our clients.

B2B portal for Building Blocks

The clientBuilding Blocks supplies professional haircare to salons in Belgium and Luxembourg, across several brands.

The questionOn the old platform salons had to pay upfront. That slowed ordering down, and every salon saw the same prices.

What makes it unique
  • Salons order on account, at their own prices
  • Exact Online runs everything: customers, prices and brand access sync automatically
  • Its own loyalty programme with bronze, silver and gold, plus points for completed courses
  • Invoices, education and colleagues together in one salon account
Shopify PlusExact OnlinexCoreKlaviyo
Consumer brand store

The clientDecibel is a haircare brand built around volume: made by stylists, sold through salons.

The questionIts own brand store for the Netherlands that tells the brand's story and points buyers to a salon nearby.

What makes it unique
  • Salon-first: the store points buyers to a hairdresser nearby
  • A brand experience built on sound and volume, down to the buttons
  • Built on one foundation: the group's next brand is a copy, not a new project
Shopifysolve. foundation
Store with a custom builder

The clientElif and Linen makes garlands by hand: name garlands for the nursery and seasonal garlands for a warm home.

The questionEvery name garland is unique. Buyers had to see what they were ordering, without messaging back and forth about letters, colours and figures.

What makes it unique
  • The garland appears live on screen as you type
  • The price updates with every letter and every soft toy
  • Drag soft toys to the left or right of the name
  • Every choice is on the order, so the maker never has to ask
ShopifyCustom builder
Website for a skin clinic

The clientSkinrehab is a skin improvement clinic, run by skin specialist Elvira.

The questionClients walk in with a cupboard full of products and no plan. The site had to recognise that and sell the consultation, not another treatment.

What makes it unique
  • Story first: 'Your skin doesn't need a product. It needs a plan.'
  • Booking is always one tap away, straight into the clinic's calendar
  • Treatments and prices clear by type, with the specialist and real reviews alongside
  • The same calm and typography on mobile and desktop
WordPressSalonized
The systems behind your store

What all those systems do, in plain language.

Shopify, Klaviyo, Gorgias, Exact: names you've probably heard. This is what they do for you, and what you notice.

Your store, your till and your stock in one.

  • Checkout the way customers know it: Apple Pay, cards, iDEAL, Bancontact
  • Consumers and business customers in one system, each with their own prices
  • Sell in multiple countries, languages and currencies from one store
  • No servers, no updates: it just runs

Emails that reach the right customer on their own, at the right moment.

  • A welcome email the moment someone signs up
  • A reminder when someone leaves their cart
  • A nudge when it's time to reorder

Every customer question in one place, with the order right next to it.

  • Email, chat and social in one inbox
  • See the order and its status with every question
  • AI answers routine questions like 'where is my order?'

Bookkeeping that keeps up with your store by itself.

  • Every order automatically becomes an invoice
  • Stock and customer prices are right everywhere
  • No double typing, fewer mistakes

What happens when someone orders

  1. Checkoutin your Shopify store, with the payment method they know
  2. Invoicelands in Exact straight away, no retyping
  3. Stockcounts down everywhere at once
  4. EmailKlaviyo sends the confirmation, and a nudge later
  5. QuestionGorgias puts the order next to every customer question
Sound familiar?

Six things every online store knows. Behind each one is a leak.

Tap a card. What feels like 'that's just how it goes' usually has a name, and a fix.

Every problem in the chain

Ecommerce gets stuck at the links. We fix them, for B2B and B2C.

From sourcing to sale it's one chain. Every link can seize up, and it seizes up differently for a wholesaler than for a consumer brand. We know both worlds.

  1. Buying & cost of goods

    B2BYou buy without sharp terms. Your margin is under pressure before you ship a single order.

    B2CYour product mix isn't costed through; you bleed on buying while revenue keeps growing.

    Sharper buying, better supplier terms and a margin that's right from the source.

  2. Supply chain

    B2BEmpty shelves cost you wholesale orders, and the trust of regular buyers.

    B2CSold out on your bestseller means lost revenue and disappointed customers.

    Stock, lead times and reliability under control. No more sales lost to empty shelves.

  3. Store & portal

    B2BOrdering is manual, without customer-specific pricing, ordering on account or an ERP connection.

    B2CYour conversion rate is below what's possible. Visitors drop off in the cart or at checkout before they buy.

    A B2B portal with login, price lists and ERP sync, or a fast, converting D2C store.

  4. Ads & traffic

    B2BNo inflow of new accounts; you lean entirely on existing relationships.

    B2CYou advertise products that have no margin left after cost of goods. Profit evaporates in ad spend.

    Campaigns on Google, Meta and TikTok that optimise for what counts: revenue and margin, not clicks.

  5. Conversion & retention

    B2BOne order and then silence. No system that gets buyers to reorder.

    B2COne-time buyers, hardly any repeat purchases; you pay for the same customer again and again.

    CRO, email and CRM that convert visitors and bring customers back.

The SOLVE model

Five steps from problem to solved.

The name is also the method. Every engagement runs through the same five steps, and it always starts with the free scan.

  1. Scan.

    Free diagnosis first. Where is it stuck?

    • Buying & cost of goods
    • Store, portal & funnel
    • Margin Leak Report + First-Euro Calculation

  2. Optimize.

    Foundations in order: from buying to conversion.

    • Cost of goods & terms
    • Store & portal
    • Conversion

  3. Launch.

    Live: campaigns and creatives on.

    • Meta
    • Google
    • TikTok

  4. Validate.

    Prove it with numbers: test and adjust.

    • Test
    • Measure
    • Adjust
    • Reports on revenue and margin

  5. Evolve.

    Scale, new channels, automation.

    • Scale
    • New channels
    • Automation
    • We stay the owners of the systems
How it works, commercially

From scan to ongoing results.

No price list, because a generic solution doesn't solve your problem. In the conversation we work out exactly what it costs to restore your margin, and what it returns once we do.

1Free · 30 min

Scan

We find where the leak is. You get the Margin Leak Report (the bottlenecks plus a concrete quick-win action list) and the First-Euro Calculation: what the leak is already costing you if it stays unsolved for 3 months.

2Fixed price per milestone

Implementation package

We solve what the scan exposes: from buying to conversion, from cost of goods to campaigns. Miss an agreed milestone? We keep working until we hit it, at no extra cost.

3Monthly · ongoing

Retainer

You're not buying a maintenance contract. You're buying your time back. We stay the owners of the systems we built: testing, adjusting, scaling into new channels. I deliberately take on a limited number of engagements per quarter, so every brand gets my full attention.

Book your free scan (30 min)

It always starts with the scan: no fit, no engagement. You keep the report either way.

The difference

Without solve. and with.

Without

  • It starts with your ad budget
  • Your revenue grows, and so do your costs
  • The agency never gets past the webshop
  • Sell a service and hope
  • Reports full of vanity numbers

With solve.

  • It starts with your cost of goods and terms
  • What you keep per euro of revenue grows
  • The whole chain: from buying to retention
  • Diagnosis first, then the solution
  • You know what was solved, and what it returns
Why solve.

Built by people who have run the whole chain themselves.

Most agencies know one part of ecommerce: the front end. We know the whole chain, because we've run it ourselves.

Our background is in buying, at serious scale. That's where you learn where margin is really made and lost: in your terms, your cost of goods, your negotiation. After that we built our own stores, B2B portals and the campaigns around them. From cost of goods to checkout, every link in our own hands.

That combination is rare. An agency that optimises your ads is easy to find. A partner who understands how your buying makes or breaks your margin, far less so.

There is no problem in your funnel we haven't seen, and don't solve.

€60 million

in buying per year, as Head of Buying in menswear for 12.5 years. That is where our buying edge comes from.

€1.15 million

in revenue with our own ecommerce brand. The same buying-first approach we now use for clients.

20,000+

orders processed in our own Shopify stores.

Consider it solved.

Want to know where your money is leaking?

Book a 30-minute call. Online, no obligation.

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Open the calendar

Prefer email? hello@solveagency.io

FAQ

What you probably want to know.

We already have an agency for our ads. What do you do then?

Fine, we let them keep running. We start where they don't go: your buying and your margin. There's often more profit there than in another percent on your ads. If the front end turns out to be the real problem, we'll say that too.

We only do B2C. Is that interesting enough?

Absolutely. We build, advertise and optimise the whole consumer funnel. We've done it with our own stores. And the buying edge works just as well for a D2C brand: your margin starts at your cost of goods.

We're not at that level yet, but we do want to move from WooCommerce to Shopify. Can you do that?

Yes. A platform migration is a separate, more accessible service, apart from the margin engagement. Even if the full buying approach doesn't fit yet, we move your foundation to Shopify, ready for the growth that's coming.

What does it cost?

That depends on what needs solving. That's why we always start with a free scan: first know where it's stuck, then a proposal with a fixed price per milestone. Either way you get a Margin Leak Report (the first bottlenecks and a concrete quick-win action list). If we find nothing concrete, we say so honestly, and it ends there. If we miss an agreed milestone in the implementation package, we keep working until we hit it, at no extra cost. No open end, no surprises, no sales pitch.

How fast do we know it's working?

The scan gives you a diagnosis within a few weeks, including what it's costing you that it isn't solved yet. From there we work in milestones, so you see what each step returns.

What if our buying is already sharp?

Then we say so, and move on to where the profit really is: supply chain, your store, your ads or your retention. We don't sell an engagement you don't need.